Although she has a a high profile in Tollywood and Mollywood, Charmi has not found it quite so easy to break into the more macho Kollywood scene. “Let me be honest — heroine-oriented subjects are not commercially viable in Tamil cinema,” she explains, “Here, you have to be an ultra-glamorous leading lady and do films only with superstars. Otherwise, it just doesn’t work. The audiences here pay money to see their superstars on screen and for heroines to get noticed, it’s better to piggyback ride on them.”
Charmi has just wrapped up work on Sye Aata opposite Ajay and Rao Ramesh. “I am confident that Sye Aata will be a memorable film in my film career,” she says, “My characterization is very novel. The production values of the film are very good.” The young actress is also looking forward to the release of Indu in which she plays the title role.
